Sara Stanley is a communications and marketing professional. Stanley joined the Big 12 Conference in August 2021 and serves as the Assistant Director - Social Media. In this role, she acts as the primary voice of the conference across all social media platforms, strategizing how to best engage various audiences and increase brand awareness.

 

Before joining the Big 12, Stanley worked as the Marketing Director at Stewart Law Group PLLC, one of Texas’ only certified minority and women-owned law firms. In addition to working at SLG, Stanley was a freelance basketball writer at SB Nation, The Next Hoops, and Winsidr. 

 

Stanley's prior experience included working as an assistant in the athletic communications office at Tarleton State University. She was in charge of the publicity for the women’s basketball, cross country, track, and volleyball programs.

 

Before coming to Tarleton, Stanley was an intern in the athletic communications office at Syracuse University. She served as the secondary media contact for the nationally-ranked women’s basketball program, while also assisting with football, volleyball, softball, field hockey, and rowing. Stanley also worked as the Assistant Media Coordinator when Syracuse hosted the first & second rounds of the 2019 NCAA Women’s Basketball Tournament.

 

The New York City native graduated magna cum laude from Syracuse in 2019, earning her bachelor’s degree in Sport Management with a minor in Marketing. While working at Tarleton full-time, Stanley graduated magna cum laude with her Master of Business Administration in 2020.